Better Branding Builds Business Success

You have developed and created a fantastic business. Many hours have gone into assembling the best products and/or services out on the market today. There is no doubt you gave much thought and contemplation as to the name you have given your business. All is in place and you are beginning your marketing efforts to grow your business. If you are overlooking the need for proper branding by an experienced branding company, then you will be at the airport when your ship comes in, or at the dock when your plan lands!

The best place to start with branding efforts is with a competent branding company. A branding company will employ the best graphic designers in Melbourne to begin giving a face to your business. If you do not think branding is important, ask yourself a few questions. Why does Microsoft have the cloud? Would the Android line of products be as recognizable by name only without the Android robot? Apple has the apple logo for some reason correct? The list could go on and on. Branding is much more than a name.

You want your business to be recognized instantly by both name and logo. Unless you are a creative graphic designer yourself, you owe it to yourself to seek out the best graphic designers to develop your logo. The advantages of working with professionals are many. A good branding company will listen to your ideas. They will become deeply familiar with your products and services. Forward vision is very important because branding is not about where you are right now with your business. Branding is about where you are going in the future. Your brand needs to capture your essence, your vitality, and your ability to deliver what you promise.

Branding goes far beyond the initial creation of the perfect logo by one of the great graphic designers Melbourne has to offer. Getting your brand out in front of as many people as possible will be the next step. You will want to develop strong advertising campaigns that will keep your brand in front of potential customers. The appearance of your website will be every bit as important as the appearance of your storefront or place of business. Anything amateurish or unprofessional on your website can be the kiss of a swift internet death. Do not underestimate the reach your professionally developed website can have. You may just go national or international as fast as you can go local.

Proper branding entails placing your advertisements in areas that will get you the results that you are looking for. Those results are buying customers. It doesn’t make any difference if 100,000 people see your advertising and brand if you do not make any sales. Graphic designers are experts in developing creative advertising. You may be great at making the product you provide or services you render, but advertising and branding is usually not the strongest suite of any business owner. Do the right thing. Hire the professionals.

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Graphic Design: Top Tips for Successful Self-Branding

Your company’s name, the logo design, the company’s slogan and the specific colours that your business uses are all elements that contribute towards self-branding. If each of these elements is unique and appealing, it has better chances of remaining in the customers’ mind. Read this article to find very valuable tips for effective self-branding:

1. Identify yourself

The first most important thing to do is to inform clients about who you are and what you do. To achieve this, you will need to communicate information about your products and services and your company’s qualities in a way that you stand out. Clients want to believe that you will provide service on time.

2. Your location

Clients sometimes want to know where the company is located before they choose their service or product. If your client wants to know what area you are located in, don’t act as if you are based in a specific country or city just to gain business.

3. Describe your origins

Provide a brief background about your company, how it began and when, how you expanded and any other relevant information that communicates how much effort has gone into establishing your organization. Clients believe in roots and if they believe that you work hard, they will value you more.

4. Ask for opinions

When faced with branding decisions, consult other stakeholders, including your staff members, friends and professional consultants. Since you look at your business from within, you might not be objective in many arenas. Others might provide an outside view that is likely be more objective. Consult others, but ultimately, make your own choices.

5. Always be consistent

An important element in self-branding is consistency in your practices and policies. Your brand colours, tag line and logo are your identification points and customers recognise you with the help of these elements. So always stay consistent.

6. Using positive adjectives is important

Use positive words while you introduce your organization to the world. When you communicate positive adjectives with your company’s name, clients will associate these qualities with your business.

7. Stereotyping

Assign a specific label for your company so others can recognize you very easily and quickly. If you are a freelance graphic designer, use the same name and avatar on all platforms. Being unique, original and conspicuous will make you easily recognisable.

8. Find suitable resources

Research other leading brand names in your industry and look for their slogans, logos and other branding material. Choose the ones that inspire you and make a list. Visit this list whenever you need references.

9. Conceptualize

After you have compiled your list of resources and references, you now need to conceptualise and find the right characteristics for your identity. Keep reducing the options until you can finalise the one best option.

These tips will surely help you in your company branding but for a more professional and thourough approach, it is alway wise to consult with a branding company or graphic design company.

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How Branding Benefits a Business

A brand is the unique identity that a company creates for its business. This brand identity plays a vital role in earning the trustworthiness among the clients to purchase the company’s product or service. Branding is an efficient and easy way to approach the client’s in a market place. It connects to your target audience and strengthens the customer loyalty.

Building a corporate brand identity is not an easy task. It happens only after years of consistent business, customer credibility and maintaining persistent marketing strategies. A formation of a brand foundation layer happens when the customers benefit from innovative products or services, engaging content, creating a unique business model and delivering high quality services.

A brand is defined by its name, colour combination, design, slogans, symbol and lot more combinations. A corporate branding company will focus on developing integrated branding features to enhance their public contact. Corporate branding incorporates features such as logo, brochure, catalog, flier, business card, letterhead, colour palette and tagline.

Take a look at the different ways of branding a business.

Remarkable Logo:

A logo is a visual symbolization of your company that should create an everlasting impression on the client’s memory. People should target on creating a unique logo design that creates yourself as an established enterprise and maintain a reputable position for your company that attracts more clients. A tremendous logo will strike the customers’ memory when they think of a product or service.

Well-designed Brochure:

A well-designed brochure is the foundation of setting up an effective business strategy. A brochure gives the complete description of a company’s product or service. A brochure design and quality acts, as a promotional tool that creates a quest amidst your target audience. It is easily portable and efficient marketing tool to withstand the cut-throat competition in the relevant field.

Single page Ad-flyer:

The flyer is a cheap and efficient promotional tool. Most of the branding companies opt flyer as their marketing tool because it requires very less cost and it’s easy to produce. The flyer embraces attractive offers provided by the company that hooks the customers to purchase their product or service. Some special festival offer flyers may result in an unexpected hike in product sales.

Professional Business card:

If you’re a job-seeker, entrepreneur or representative of any organization, then a business card is the most significant spectrum in your career which makes you professional among the plenty of other competitors. A business card portrays yourself and leaves an impression on your clients that reflects your business motive. There are several branding companies that give you the perfect business card that look and feel great.

Stylish Letterhead:

A professional letter-head style sets you apart from the large pool of competitors. It represents your corporate image among your potential customers. If you have an extra-ordinary letter, then certainly people will consider your product as a quality product. A branding company can boost your corporate image among the clients.

Informative Catalog:

A catalog is used by several industries because of the extensive advantage it provides. An informative catalog benefits the customers with detailed description of the product, including product photographs, services and price details effectively. The catalog will be kept safe if it’s informative and printed with high quality. The catalog is a simple and effective marketing tool.

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Branding Corporate Brand Company

Have you seen the new commercial and re-branding from Bill Ford and the Ford Motor Company? As you know Ford is in big trouble. So they seem to be changing their positioning and re-Branding. Here’s the brilliant re-positioning they came up with (and it pretty much includes everything):

1. American Auto Industry is facing new challenges and fierce competition: Ya think Bill? Maybe the writing has been on the wall for the last 15 years? Maybe Bill Ford was on a golf course somewhere counting his millions. You’re too late Mr. Ford! Telling us that you’re behind is like leaving the barn door open…we know it.

2. Ford is making new investments in R & D: Wow, Ford, you’re blazing a new trail…By the time you catch up to BMW, Audi, Mercedes, Lexus, Toyota, Honda they’ll be out with their futuristic space age models that fly which will again put you 20 years behind. Face it Ford, we don’t buy your cars because of R & D. We use to buy your cars because they were American made and RELIABLE. Now they’re made everywhere and they are not RELIABLE (hmmm, am I hinting at the correct positioning Bill?). Since you can’t have the luxury, sports car markets why don’t you make your cars more RELIABLE.

3. Hybrids: Here’s what I think of Hybrids: It’s like when you go to a vending machine and look at the choices. You can pay an extra quarter and get some trendy healthy tastes bad power bar or you can reach in and grab old comfortable Snickers. Since we’ve branded a national vending company we already know the answer. Here it is; People say they want to eat healthy and they scream for it but when it comes time to buy they buy unhealthy. Same will apply to Hybrids (see Diesel cars).

4. Working with Volvo to find new safety innovations: Man oh man, why is it that company’s think they have to be everything to everyone. People who buy a Volvo buy it for the safety and for nothing else. What a great brand identity and brand image Volvo has. Kudos to Volvo for doing it right. But Ford, are people buying Ford’s for the safety aspect? I think not. Why is it anyone buys a Ford? That’s your secret weapon. Draw your line in the sand and then build your new Branding!

5. Retake the US roadways and as always innovation is leading the way: This coming from the worst innovative carmaker in the world. Here’s what Americans want from Ford. A good, RELIABLE car made in good old USA. Stop trying to be everything to everyone and your re-Branding will pay big dividends (wink, wink).

I wish Bill Ford would call me. I’ll set him straight lickedy split.

What do you think world? Let us know.

Scott White is President of Brand Identity Guru a leading Corporate Branding and Branding Research firm in Boston, MA.

Brand Identity Guru specializes in creating corporate and product brands that increase sales, market share, customer loyalty, and brand valuation.

Over the course of his 15-year branding career, Scott White has worked in a wide variety of industries: high-tech, manufacturing, computer hardware and software, telecommunications, banking, restaurants, fashion, healthcare, Internet, retail, and service businesses, as well as numerous non-profit organizations.

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Hiring a Word of Mouth Marketing Company

There is a lot of buzz today around word of mouth marketing. Many companies offering many different types of what they consider word of mouth. This article is my opinion of what to do and what not to do.

Let us this at the different forms you can choose from. There is company blogging. Here you can decide on whether to blog or not for your company. Be careful here what you decide and who you listen to. There are companies like Brains on Fire and their main character Spike Jones who are pushing developing what they call movements or as I like to call it fantasy land. They do not really explain what they mean by a movement but focus on not developing a project or campaign. This is unnerving as they are in a very hard to explain area of return on investment. My opinion is to avoid hiring a company like Brains on Fire. Sales are obviously important and make pretend land is something a company can not risk.

Ultimately you want to build your brand and the best way to do that is working with a branding agency or marketing company. But if word of mouth marketing is something you think you must have consider some more things.

You can use YouTube, twitter, social networking like Facebook and many other marketing tactics. You really need to choose the one that is right for you. Remember the biggest investment in most of these marketing tactics is time. Do you have the time to dedicate to any of these?

Viral marketing is also something that many individuals and large corporations are really developing. This means you develop a video in hopes that it will be placed throughout the Internet on blogs and websites. The more people that put your video on their site the better you do.

Then there are some companies that have many users signed up and you send them a product. They then tell their friends about your product and report back to the buzz company. Be careful on the motives of the buzz people on this one. Most of these buzz people are in it for the free stuff and will say and do almost anything to remain a buzz person.

In conclusion hiring a branding company or marketing company I believe is your safe bet. They will be able to show return on investment easily and you will be building your brand at the same time. Keep in mind that sales are an important factor when you decide on whom to hire.

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Essay on How to Help Poor and Needy People

Leaving a life that is meaningful is something that everyone needs. However, it is not something going into a spiritual quest. All the spiritual quests are going away from life. Unfortunately, you cannot find the meaning of life by going away from life.

In fact, it can be found only in finding the meaning here in life, not going to some lonely place to meditate. You can find the real essence of life only when you help others because you are living with others and your relationship matters.

Why should you help others?

You are living in this world because there are other people. Can you imagine living on this huge earth alone? Undoubtedly, you will go crazy if you find yourself alone in this world.

Life takes place in relation to others. Whether it’s someone from India or someone from Russia, that does not really matter, it is the same human being. Your idea of separate human is just an idea; otherwise, you all are inter-related and inter-connected.

Hence, by helping the poor, you can make this world a better place to live. People would love to be around you and people will bless you. Blessing never comes from the gods, in fat. It can only come from living beings. Hence, you must help people if you want a blessed life.

How can you help poor people?

If you look at the world closely, then you will see that there is inequality. Governments and other organizations are trying to fix this gap but it will make sense only when you find a way to contribute to the world.

There are many people who even don’t not have food to eat. Now, that is something sad because it is a basic thing that every living being must-have. But humans have become the only creatures that are starving. No other animals and birds are starving.

You would also find kids without education. A world that is not educated would slowly drift away to a bad state. If you want the growth of the world, then you should and must educate poor kids who do not have money to have a good education.

There are people who are also struggling to have shelter and clothes; the world is an utterly depressing place to live now. You must find some way to give shelters to poor people. You might not be able to build a home but you can contribute to the community center to feed and give shelter to the people who live differently in the community.

How should you approach?

You can help people in many ways. For instance, you can take part in cultural exchange programs or you can simply join awareness campaigns to educate poor people
You can help someone having medical treatment and medicines thus giving someone life. There is nothing better than giving life to people
You can see help from NGOs and other organizations that are working towards the betterment of the poor community

In fact, there are a number of ways and means to help poor people. All you need to have is the compassionate heart and a loving mind.

It is time to understand the essence of life by finding the ways to help people because you can only find spiritual satisfaction by h going the people. Poor people might have been born poor but they have all the right to live a rich and beautiful life. You should be instrumental.

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