Your company’s name, the logo design, the company’s slogan and the specific colours that your business uses are all elements that contribute towards self-branding. If each of these elements is unique and appealing, it has better chances of remaining in the customers’ mind. Read this article to find very valuable tips for effective self-branding:
1. Identify yourself
The first most important thing to do is to inform clients about who you are and what you do. To achieve this, you will need to communicate information about your products and services and your company’s qualities in a way that you stand out. Clients want to believe that you will provide service on time.
2. Your location
Clients sometimes want to know where the company is located before they choose their service or product. If your client wants to know what area you are located in, don’t act as if you are based in a specific country or city just to gain business.
3. Describe your origins
Provide a brief background about your company, how it began and when, how you expanded and any other relevant information that communicates how much effort has gone into establishing your organization. Clients believe in roots and if they believe that you work hard, they will value you more.
4. Ask for opinions
When faced with branding decisions, consult other stakeholders, including your staff members, friends and professional consultants. Since you look at your business from within, you might not be objective in many arenas. Others might provide an outside view that is likely be more objective. Consult others, but ultimately, make your own choices.
5. Always be consistent
An important element in self-branding is consistency in your practices and policies. Your brand colours, tag line and logo are your identification points and customers recognise you with the help of these elements. So always stay consistent.
6. Using positive adjectives is important
Use positive words while you introduce your organization to the world. When you communicate positive adjectives with your company’s name, clients will associate these qualities with your business.
Assign a specific label for your company so others can recognize you very easily and quickly. If you are a freelance graphic designer, use the same name and avatar on all platforms. Being unique, original and conspicuous will make you easily recognisable.
8. Find suitable resources
Research other leading brand names in your industry and look for their slogans, logos and other branding material. Choose the ones that inspire you and make a list. Visit this list whenever you need references.
After you have compiled your list of resources and references, you now need to conceptualise and find the right characteristics for your identity. Keep reducing the options until you can finalise the one best option.
These tips will surely help you in your company branding but for a more professional and thourough approach, it is alway wise to consult with a branding company or graphic design company.